The credential
From Cisco reseller to an $8B managed-services practice.
For ten years Ja was Global CTO for Services at Dimension Data / NTT, taking a hardware and licensing business up the stack to outcome-based managed services. TSIA was the model from the start.
TSIA in APAC
Frameworks, peer benchmarks and research for services businesses in the region.
Utiliti holds the TSIA APAC rights for 2027 — frameworks, peer benchmarks and research for services businesses in the region.
| Attribute | Managed services 1.0 | Managed services 2.0 |
|---|---|---|
| Value metric | SLA uptime | Business outcomes |
| Pricing | Cost-plus per user or device | Outcome and value based |
| Delivery | Reactive, human-led | Proactive, AI-first |
| Data | Siloed logs | Unified data model |
Source: TSIA Managed Services 2.0 framework
Buy-and-build
Three services businesses. One method. Three exits.
~$50M fully recurring revenue; acquired by Dimension Data.
A mid-market technology-as-a-service business acquired by Dimension Data for its services capability (2008–2011).
Bought back for $1, rolled up, exited.
BlueFire’s mid-market base bought back from NTT for $1, merged with Customtec, rolled up Comm Centre, Correct Solutions, Machtech and others; exited to Liverpool Partners / Macquarie Capital.
Revenue $10M → $50M, profit $1M → $7M.
Utiliti exited.
The team
Operators and deal-makers, one engagement lead.
Ja leads the vertical, working with a team of some of the best GTM leaders in the industry — people who have built and run channel and MSP go-to-market at scale — alongside our M&A, finance and AI teams.
Jason (Ja) Serda
Managing Partner · engagement lead
GTM leadership team
Channel and MSP go-to-market
M&A, finance and AI
Across Utiliti and the group
Technology that sells through partners
Built to be sold through MSPs and integrators.
Our portfolio companies are built to be sold through MSPs and integrators: Support Fusion, Balo, CloudCtrl and Zaptz.